This cookie policy (“Cookie Policy”) describes the types of cookies we use on the BORN Website and our purposes for using them.
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Your Consent
You consent to placement of cookies on your browser by us and our third party service providers. Please read this Cookie Policy carefully for details about why we use cookies and the information they collect from and about you.
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What Is a Cookie?
Cookies are very small text files that are stored on your computer when you visit some websites. We use cookies to help identify your computer so we can tailor your user experience, track contents and remember, where you are in the site.
You can disable any cookies already stored on your computer, but these may impact performance and thereby impact your experience on our website. When you visit this website, BORN uses cookies to maintain your connection to the Website.
By continuing to browse the website, you are agreeing to the use of cookies. If you do not agree to the use of cookies, please stop using the website immediately.
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Key Concepts
First and third-party cookies: whether a cookie is ‘first’ or ‘third’ party refers to the domain placing the cookie.
• First-party cookies are those set by a website that is being visited by the user at the time (e.g., cookies placed by https://www.borngroup.com).
• Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.
Persistent cookies: These cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
Session cookies: These cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
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How to Delete and Block our Cookies
Most web browsers allow some control of most cookies through the browser settings. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of the BORN Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit the BORN Website.
Changing your Cookie Settings. The browser settings for changing your cookies settings are usually found in the ‘options’ or ‘preferences’ menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the ‘Help’ option in your internet browser for more details.
• Cookie settings in Internet Explorer
• Cookie settings in Firefox
• Cookie settings in Chrome
• Cookie settings in Safari
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What Cookies Do We Use and Why?
Generally the BORN Website uses cookies to distinguish you from other users of the BORN Website. This helps us to provide you with a good experience when you browse the BORN Website and also allows us to improve it.
The cookies we may use on the BORN Website may be categorized as follows:
• Strictly necessary
• Performance
• Functionality
• Targeting
Some cookies may fulfill more than one of these purposes.
‘Strictly Necessary’ cookies let you move around the BORN Website and use essential features like secure areas. Without these cookies, we cannot provide the requested services.
We use these Strictly Necessary cookies to:
• Identify you as visiting the BORN Website.
• Make sure you connect to the right service on the BORN Website when we make any changes to the way it works.
• For security purposes.
Accepting these cookies is a condition of using the BORN Website, so if you prevent these cookies we can’t guarantee how the BORN Website or the security on the BORN Website will perform during your visit.
‘Performance’ cookies collect information about how you use the BORN Website e.g. which pages you visit, and if you experience any errors. These cookies do not collect any information that could identify you and are only used to help us improve how the BORN Website works, understand the interests of our users, and measure the effectiveness of our advertising.
We use performance cookies to:
• Carry out web analytics: Provide statistics on how the BORN Website is used.
• Perform affiliate tracking: Provide feedback to affiliated entities that one of our visitors also visited their site.
• Obtain data on the number of users of the BORN Website that have viewed a product or service.
• Help us improve the BORN Website by measuring any errors that occur.
• Test different designs for the BORN Website.
Some of our performance cookies are managed for us by third parties.
‘Functionality’ cookies are used to provide services or to remember settings to improve your visit.
We use ‘Functionality’ cookies for such purposes as:
• Remember settings you’ve applied such as layout, text size, preferences and colors
• Remember if we’ve already asked you if you want to fill in a survey
• Remember if you have engaged with a particular component or list on the BORN Website so that it won’t repeat
• Show you when you’re logged in to the BORN Website
• To provide and show embedded video content
Some of these cookies are managed for us by third parties.
‘Targeting’ cookies are used to track your visit to the BORN Website, as well other websites, apps and online services, including the pages you have visited and the links you have followed, which allows BORN to display targeted ads to you on the BORN Website.
We may use targeting cookies to:
• Display targeted ads within the BORN Website.
• To improve how we deliver personalized ads and content, and to measure the success of ad campaigns on the BORN Website.
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Third Party Analytics and Advertising
HotJar. For more information about what Hotjar collects on BORN Website, please see https://www.hotjar.com/legal/policies/privacy
Facebook
Facebook Connect. For more information about what Facebook collects when you use Facebook buttons on the BORN Website, please see: Data Policy.
Facebook Ads. For more information about what Facebook collects and your choices around Facebook Ads, please see: AdChoices.
Twitter. For more information about what Twitter collects when you use Twitter buttons on the BORN Website or visit pages on the BORN Website that include these buttons, please see: https://twitter.com/en/privacy.
LinkedIn & LinkedIn Ads. For more information about what LinkedIn collects when you use LinkedIn buttons on the BORN Website or visit pages on the BORN Website that include these buttons, please see Privacy Policy | LinkedIn
Pinterest For more information about what Pinterest collects when you use Pinterest buttons on the BORN Website or visit pages on the BORN Website that include these buttons, please see https://policy.pinterest.com/en/privacy-policy.
Instagram For more information about what Instagram collects when you use Instagram buttons on the BORN Website or visit pages on the BORN Website that include these buttons, please see https://help.instagram.com/519522125107875?helpref=page_content.
Hubspot For more information about Hubspot privacy policy, please visit
https://legal.hubspot.com/privacy-policy
Typekit by Adobe: For more information about Adobe privacy policy, please visit
https://www.adobe.com/privacy/policies/typekit.html
Current Usage of Google Products
DoubleClick: For more information about DoubleClick cookies, Please visit https://policies.google.com/technologies/ads.
For more information about below services and cookies, Please visit
Google Tag Manager
Google Dynamic Remarketing
Google AdWords Conversion
Google Analytics: For more information about Google Analytics cookies, please see Google’s help pages and privacy policy:
Google’s Privacy Policy
Google Analytics Help pages
Google has developed the Google Analytics opt-out browser add-on; if you want to opt out of Google Analytics, you can download and install the add-on for your web browser here.
This Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies (text files placed on your computer) to help website operators analyse how users use the site. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under Google Analytics Opt-out Browser Add-on.
Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/… or at https://www.google.de/intl/en_uk….
More Information about Cookies
International Chamber of Commerce United Kingdom
Information on the ICC (UK) UK cookie guide can be found on the ICC website:
International Chamber of Commerce UK – Digital Economy
